After registering a great year in sales for 2012, including their best year ever in the USA, they are looking to improve further in 2013.

After 2012’s results with an 11% increase over 2011 to a total of 1.85 million cars worldwide, BMW is  now targeting an even higher threshold for 2013.

2013  has the promise of being a new record setter for them, building on the momentum as well as the new products to be introduced this year.

Throughout the group there’s to be quite a lot of releases, the 4 Series, and the i3 eco-mobile which should be coming about later in the year.

Many are  hoping for the new M3 and M4 to be coming this year, but they can console themselves with the new compact coupe in town, the  2 Series and its properly great fun in a petit package.

BMW sales and marketing boss Ian Robertson is also quite excited about the business perspective of the new year as BMW has opened up new plants and plans to ramp up production.

Breaching into new markets, building on a strong portfolio, increasing the marketing efforts is not only how they plan to take sales to a new level but also keep the competition at bay.

Audi and Mercedes are going stronger and stronger so staying one step ahead is probably a very big challenge for BMW.