Last year at the Beijing Motor Show, Lamborghini president Stephan Winkelmann said: “The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars.” He added, “The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
Lamborghini is to celebrate its 50th anniversary at the 2013 Cholmondeley Pageant of Power (14-16 June), giving visitors the chance to experience classic and modern Lamborghinis with a display of classic vehicles, showing visitors the colourful evolution of the iconic Italian marque. A selection of supercars will also make a full bore attack of the 1.2-mile racing course.
Marking five decades of production for Lamborghini, there will be a display of some of the brand’s most famous models from its history, including a rare 1988 25th Anniversary Countach, a Diablo, the first production model from the marque to officially top 200 mph, and the Jalpa, one of only 410 ever manufactured by Lamborghini in the 1980s.
Volkswagen design chief Walter de’ Silva said the Egoista “represents the extremes of hedonism.”
Lamborghini celebrates its 50th birthday with the exclusive Aventador LP 720-4 50° Anniversario that is limited to just 100 units worldwide, each featuring a Forged Composite badge with the 50° logo and a serial number.
