A new British bespoke design and engineering business, Alcraft Motor Company has arrived with what the company calls a unique commitment to reinterpret vehicles using British design values.

The Alcraft will enhance products from brands with British heritage, focusing initially on Range Rover, Land Rover, Jaguar and Aston Martin.

The company is still finalizing their plans but they have released renderings of a Range Rover study that has “British design values.” The end result is pretty bland but the model has been equipped with a new front bumper, a revised grille and restyled headlights. We can also see unique alloy wheels and slender taillights.

According to Alcraft design consultant Matthew Humphries, “We’ve made it more elegant by simplifying the lines and have given it the timelessness associated with the best British design. We’ve also differentiated it more from the other Range Rover models and I think we’ve achieved a more limousine-like presence while ensuring a degree of classic British understatement.”

The company is talking to potential customers and is looking into creating packages for the Range Rover, Range Rover Sport, Range Rover Evoque, Land Rover Discovery and Jaguar XF Sportbrake. Alcraft also says they can restyle or create bespoke Aston Martins.